Antares Baltic: rebrand and digital transformation of a 25-year-old B2B company
A new brand, a new website with a catalog, and Google/Meta ads for Latvia's crane-equipment leader. Result - revenue up 60%+ in year one.
Client
Antares Baltic
Year
2023 - 2024
Industry
B2B / Industrial equipment
Market
Latvia / Europe / Central Asia
Services
Rebrand · Logo · UI/UX · Web · Google Ads · Meta
01. Antares Baltic - 25 years in the crane-equipment market
A Latvian company with a quarter-century of experience in designing, supplying and installing cranes and lifting equipment. 1,000+ projects across Europe and Central Asia, 2,500 happy clients. Partners include Latvijas dzelzceļš, LDZ Cargo, Aldaris, Latvijas Gāze, Riga Shipyard. Impeccable reputation - undone by the website.
02. 25 years of expertise - and a website that barely existed
Digital presence lagged behind the business. An outdated site with no logic, no online catalog, no enquiry system. The company was losing B2B leads before the first conversation. Leadership decided it was time to fix it.
03. Full digital transformation, end to end
New positioning & logo
We rethought positioning - how Antares Baltic should look and sound on today's B2B market. We delivered a new logo and identity matching a 25-year track record.
Site from scratch - logic, structure, catalog
We built the site from scratch - architecture for catalog, product pages, projects, services. Navigation designed around a real B2B buyer journey, from first visit to enquiry, with a clean order form.
Paid media launch
We turned on paid channels: Google Ads with GA4 analytics and targeted Meta campaigns - all tuned for B2B audiences: manufacturers, warehouses, logistics operators.
→ Result - revenue up 60%+ in year one
Within a year of the new site and campaigns going live, revenue grew by more than 60%. Antares Baltic now has a digital presence that matches the size of the business - and channels that bring in real leads. A quarter-century of reputation finally working online.
What was included
- 01New positioning
- 02Logo and visual identity
- 03Website UI/UX from scratch
- 04Information architecture for all pages
- 05Online equipment catalog
- 06Enquiry form and contact flow
- 07Full web development
- 08GA4 analytics setup
- 09Google Ads campaign launch
- 10Meta targeted advertising
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