Rebrand and digital transformation - revenue +60% in year one
A new brand, a modern B2B website with a trilingual product catalogue and Google Ads campaigns for one of Latvia's leading lifting-equipment companies with 25 years of history.
Start Your Project- CLIENT
- Antares Baltic
- INDUSTRY
- B2B / Industrial equipment
- WEBSITE
- antaresbaltic.lv
Refreshed positioning, logo and visual system that reflect the company's technical depth and 25 years of experience.
Multilingual website with a product catalogue, service pages and B2B enquiry system built for procurement specialists and engineers.
The website and Google Ads work as a single lead-generation system that drove over 60% revenue growth in the first year.
ABOUT THE CLIENT
More than 25 years in lifting equipment
Antares Baltic is a Latvian company supplying cranes, crane systems and industrial components to customers across the Baltics, Europe and Central Asia. The company delivers engineering, equipment supply, installation and maintenance services for industrial facilities. Partners include Latvijas dzelzceļš, LDZ Cargo, Aldaris, Riga Shipyard, Rīgas satiksme and other major industrial clients.
THE CHALLENGE
Aligning digital presence with the real scale of the business
Antares Baltic had built a rock-solid B2B reputation over decades, but its digital presence no longer reflected the real scale of the business. The old website could not present hundreds of products, engineering services and completed projects, offered no real trilingual experience and could not act as a foundation for marketing. The company needed a modern website that reflects its expertise and turns interest into concrete B2B enquiries.
OUR APPROACH
A website designed for real B2B buyers
We focused on usability, simplified navigation and a structure that helps engineers, procurement specialists and business owners find the right solution quickly. Alongside the redesign we prepared the platform for digital marketing and launched Google Ads campaigns targeting relevant B2B queries.
Restructured navigation, product categories and service pages around the real B2B buyer journey.
Created a modern interface that communicates professionalism and makes complex technical information easy to read.
Multilingual corporate website with product catalogue, project portfolio, contact forms and enquiry system.
Launched search campaigns to attract new B2B customers across the Baltics and Europe.
HOMEPAGE
Not just products - scale and proof from the first screen
The homepage leads with the company's core offer - crane systems and lifting equipment - and backs it up immediately with hard numbers: 1000+ completed projects, 2500+ satisfied clients, 25 years on the Baltic and European market. Trust is established long before the visitor reaches the catalogue.
PRODUCT CATALOGUE
Six categories, dozens of products in each
Electric hoists, bridge cranes, jib cranes, winches, radio controls and spare parts - each category shows a live product count so buyers instantly grasp the depth of the catalogue before clicking in.
Categories - Elektriskie telferi (20), Tilta celtņi, Konsoles celtņi (12), Vinčas (27), Radio vadība (15), Rezerves daļas (21)
PRODUCT PAGE
Full technical specs - on every single item
Each product page shows a photo gallery, price with VAT and a complete technical breakdown - frequency, relay count, code combinations, included components. Buyers can evaluate fit without contacting sales first.
Product detail - Tiger TG-T12-20 radio remote, €2373.54, full spec sheet
SERVICES
From design to demounting
The services section walks through the full lifecycle - lifting solution design and engineering, then installation and demounting of overhead cranes, jib cranes and gantry systems - each block with a direct enquiry button.
Services - lifting solution design, installation & demounting
TRUST & PARTNERSHIPS
Verified by 20-year partnerships
Real testimonials from named leaders at Rikon, Latvijas dzelzceļš and NK Tehnoloģijas - some spanning more than two decades - sit alongside recognisable logos including Riga Shipyard, Aldaris, LNK Industries, BMGS and Rīgas satiksme.
Partner testimonials - Rikon, Latvijas dzelzceļš, NK Tehnoloģijas, Riga Shipyard, Aldaris
MULTILINGUAL EXPERIENCE
One website. Three languages.
Every key page - catalogue, services, testimonials, contact - is fully available in Latvian, Russian and English, letting Antares Baltic serve local and international B2B buyers from the same platform.
CONTACT & INQUIRIES
Direct lines - no friction
Phone numbers and email sit at the top, a short inquiry form takes seconds to fill and a live map with legal and banking details closes the page - everything a procurement contact needs before reaching out.
Contact page - inquiry form, direct phone lines, office location
GOOGLE ADS
Supporting business growth through search marketing
After the website launch we set up Google Ads campaigns targeting companies searching for lifting equipment, crane systems and engineering services. The website and advertising work together as a single B2B lead-generation system.
WHAT WE DELIVERED
- 01UX Research
- 02Information Architecture
- 03Website Design
- 04UI Design
- 05Responsive Development
- 06Product Catalogue
- 07Multilingual Website (LV / RU / EN)
- 08Technical Product Pages
- 09Project Portfolio
- 10B2B Inquiry Forms
- 11Google Ads Setup
- 12Analytics Integration
Expert Insight
Victor
CEO
Industrial companies don't need flashy websites. They need websites that build trust, present complex information clearly and help potential customers find the right solution quickly. That's exactly what we focused on for Antares Baltic.
OUTCOME
A website that supports business growth
The new website gives Antares Baltic a modern digital presence that reflects the real scale of the company and its technical expertise. Combined with Google Ads campaigns, the platform became an effective tool for presenting products, generating B2B enquiries and driving long-term business growth - revenue grew by more than 60% during the first year after launch.
This work includes: rebranding, website development, advertising campaigns.