Services / Google & Meta ads

Google Ads & Meta advertising
paid traffic focused on ROI

Paid advertising that pays back - not burns budget. We run Google and Meta campaigns with accountability for a specific ROAS.

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Google Ads and Meta are the two main paid channels in Latvia. Google works on demand capture (the person is already searching), Meta on demand generation (we show the product to the right audience).

We start with an analytics audit - without proper tracking, ads burn budget. We set up GA4, GTM, server-side tracking, goals. Only then - campaigns, A/B tests, creatives. Paid ads work fastest alongside SEO and content marketing - organic visibility brings cheaper leads long-term while paid delivers quick wins.

We work transparently: your Ads account, your data. We're a vendor, not a gatekeeper.

Projects

Our projects - results that perform in market

Delivered across industries - each project focused on business goals, user experience and measurable return.

Experience, projects and results

Numbers reflecting our experience in digital marketing and project delivery for businesses.

Over 8 years of experience in digital marketing, design and web development for companies across industries.

8+
Years in market

Websites, brands, campaigns and digital products - each tailored to the client's business goals and audience.

100+
Delivered projects

Experience working with startups, mid-market companies and international brands in Latvia, Europe and worldwide.

40+
Clients and partners
Our process / Google & Meta ads

How we work

Clear process - from briefing to delivery. No surprises, consistent communication at every step.

01.

Audit & tracking

GA4, GTM, server-side, conversion goals - the foundation.

02.

Strategy

Audiences, channel mix, budget, hypotheses.

03.

Launch

Campaign structure, creatives, landing pages, A/B tests.

04.

Optimization

Weekly iterative improvements driven by data.

What's included / Who it's for

What you get

Clear scope of what the service includes and who it fits best - so you can quickly tell whether it matches your project's needs.

What's included

  • Conversion and analytics audit (GA4, GTM, Pixel, server-side)
  • Google Ads: Search, Performance Max, Shopping, YouTube
  • Meta Ads: Facebook & Instagram, advantage+
  • Landing page creation or optimization for sales
  • Creatives: video, static, copywriting
  • Weekly report: spend, CPL, ROAS, hypotheses

Who it's for

  • E-commerce with catalog and seasonal demand
  • B2B with high LTV and long sales cycle
  • Local services with geographic targeting
  • Startups validating product-market fit fast

Before expanding Search campaign automation, it is important to check conversion quality, landing pages and brand controls. Read more in our guide to Google Ads AI Max 2026.

FAQ

Frequently asked questions

In Latvia we work from €1,000/mo media budget + agency fee. Below that, statistically reliable data isn't possible.

Yes, always. We operate in your Google and Meta account - all data, history and access stay with you even after we stop working together.

Live dashboard with real-time metrics + weekly call with account manager + detailed monthly report with hypotheses for the next month.

Short answer: Google Ads works when people are already searching for a solution (active demand - “plumber in Riga”, “CRM system”), Meta Ads works when demand still needs to be created (visual product, impulse, new brand). B2B with long sales cycles, services and local businesses usually start with Google. E-commerce, fashion, beauty, HoReCa, FMCG - with Meta. In practice we recommend testing both in parallel with a 60/40 split and, after 4-6 weeks, shifting budget to whichever delivers the lower CPA.

First clicks and conversions - within the first week of launch. Statistically reliable data for decision-making - within 3-4 weeks (depending on budget and conversion frequency). A stable, optimized campaign with predictable CPA - within 2-3 months, once algorithms are trained and we've gone through an A/B testing cycle across creatives, audiences and landing pages. Google Search usually starts converting faster than Meta, because the demand already exists.

Yes, provided the media budget is at least €1,000/mo - below that threshold the data is too noisy to optimize honestly. For small e-commerce shops we usually start with one channel (Google Shopping or Meta Advantage+ Shopping), 2-3 creative variants and a narrow audience - so the budget works in a concentrated way instead of thinning out. If the budget is below €1,000, we recommend starting with SEO or content marketing and adding paid ads later.

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