Services / Google & Meta ads

Google Ads & Meta advertising
paid traffic focused on ROI

Google Ads, Facebook and Instagram campaigns with agreed goals, reliable tracking and clear reporting.

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Juice Digital Agency plans, launches and manages Google Ads, Facebook and Instagram advertising for companies in Latvia and international markets. We build the strategy around the offer, audience and sales cycle. Google Search helps reach existing demand; Meta's role depends on the product and available advertising materials.

Before launch, we review the advertising accounts, GA4, Google Tag Manager and conversion tracking. Server-side event tracking and CRM data are included when the agreed scope and infrastructure support them. We agree which enquiries, purchases and other actions count as results. Our analysis covers the cost and quality of enquiries, together with sales data where available.

We work in client-owned accounts, so access, history and data stay with the company. We review search terms, audiences, ads and landing pages, and explain budget changes using performance data. Advertising can be coordinated with SEO and content marketing as part of a wider acquisition plan. Our article on Google Ads pricing in Latvia explains the main budget considerations.

Getting started

Google Ads services: launch, management and account handover

We can start with a new campaign or take over an existing advertising account. Before launch, we agree the goal, channels and responsibility for materials and website changes.

New Google Ads campaigns

We research keywords, select target regions and build campaigns. Before launch, we check ad links and conversion tracking.

Existing account handover

We review campaign structure, search terms, budget allocation and conversions, then agree the priorities for improvements.

Google and Meta in one plan

We agree the role of each channel and the required advertising materials. Budget allocation reflects demand, the sales cycle and available data.

The client pays the advertising budget to Google and Meta. The agency fee is separate; the proposal specifies campaign management, materials and website work.

Discuss your advertising needs
Experience, projects and results

Numbers reflecting our experience in digital marketing and project delivery for businesses.

Over 8 years of experience in digital marketing, design and web development for companies across industries.

8+
Years in market

Websites, brands, campaigns and digital products - each tailored to the client's business goals and audience.

100+
Delivered projects

Experience working with startups, mid-market companies and international brands in Latvia, Europe and worldwide.

40+
Clients and partners
Our process / Google & Meta ads

How we work

Clear process - from briefing to delivery. No surprises, consistent communication at every step.

01.

Analytics and conversion audit

We review GA4, Google Tag Manager, advertising accounts and conversion tracking. Server-side tracking is included where agreed.

02.

Strategy and budget

We review demand, audiences, competitors and landing pages, then agree each channel's role, budget and campaign goals.

03.

Preparation and launch

We build campaigns, ads and advertising materials. Before launch, we check links, locations, budgets and conversion tracking.

04.

Optimization and reporting

We review data weekly, test hypotheses and adjust campaigns. We discuss enquiry quality and the next work plan.

What's included / Who it's for

What you get

Clear scope of what the service includes and who it fits best - so you can quickly tell whether it matches your project's needs.

What's included

  • Analytics and conversion audit: GA4, Google Tag Manager and Meta Pixel; server-side tracking where agreed
  • Google Ads: Search, Performance Max, Shopping and YouTube according to the project scope
  • Meta campaigns on Facebook and Instagram
  • Landing page creation or improvements within the agreed scope
  • Advertising materials: video, images and copy
  • Weekly report: spend, CPL, ROAS and next actions

Who it's for

  • Online stores with product catalogues and seasonal demand
  • B2B companies with long sales cycles
  • Service businesses targeting specific regions
  • Startups testing demand for a product

Before expanding Search campaign automation, it is important to check conversion quality, landing pages and brand controls. Read more in our guide to Google Ads AI Max 2026.

FAQ

Frequently asked questions

For projects in Latvia, we work with a media budget of at least €1,000 per month; the agency fee is separate. Before launch, we review demand, the cost of target actions and the sales cycle. Whether the data is sufficient depends on conversion frequency and the campaign's purpose.

Yes. We work in your Google and Meta accounts. The company retains its data, campaign history and access after the engagement ends.

We provide a dashboard with current metrics, discuss progress weekly with the account manager and prepare a detailed monthly report. Reports cover spend, results, tested hypotheses and next actions.

The choice depends on demand, the product and the sales cycle. Google Search reaches people already looking for a solution; Meta helps introduce products to an audience and support repeat engagement. We allocate budget using project data, enquiry quality and available advertising materials.

We begin by verifying conversion tracking, then assess enough data for the budget, conversion frequency and sales cycle. We do not guarantee the date of the first enquiry or its future cost.

Yes, with a media budget of at least €1,000 per month. For a smaller online store, we select a focused set of campaigns and check the catalogue, landing pages and conversions. With a lower budget, the useful scope and acquisition channel need a separate assessment.

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