Notes on marketing
and what actually works
Case breakdowns, SEO tactics, ad observations and market news - no fluff, from the Juice Digital Agency team.
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Marketing in 2027: 11 Trends That Will Change Digital Marketing
In 2027, creating marketing will be easier than ever. Becoming visible will be harder. 11 trends on AI Search, GEO, ad automation, brand and data.
LIAA & ALTUM Funding Glossary: 30 Terms Every Business Should Know
A practical LIAA and ALTUM funding glossary for businesses: 30 terms with plain explanations, examples and what each one means for your project.
LIAA and ALTUM Funding Recipients: 25+ Companies, Projects and Real Amounts
A programme's maximum limit does not tell you what a company actually received. We compiled official LIAA and ALTUM data: companies, granted loans, capital rebates and project scope.
Can You Get LIAA Funding for Website Development in Latvia in 2026?
The short answer: sometimes yes, but there is no universal LIAA grant for any website. Here are the programmes worth checking in 2026.
How to Get an LIAA Innovation Voucher in 2026: Step-by-Step Guide
A practical guide to the LIAA Innovation Voucher: eligibility, voucher types, supplier quotations, documents and how to apply step by step in 2026.
How to Run a Content Audit in 30 Minutes: Template and Decision Matrix
Run a content audit in 30 minutes: a copyable spreadsheet, a decision matrix, and a priority system for updating, merging, or removing pages.
Why Google Impressions Rise While Clicks Fall: How to Measure SEO in the Age of AI Answers
Learn why Google impressions can rise while clicks fall, and how to measure visibility, traffic, leads and genuine SEO value in the age of AI-generated answers.
Can AI agents understand and recommend your business?
Learn how to prepare a business website for agentic search with clear services, verifiable facts, structured data, evidence and an actionable conversion path.
Why Don't ChatGPT and Google AI Mention Your Company?
Learn how AI search selects sources, why a Google ranking does not guarantee citation, and what businesses can actually do to become visible in ChatGPT and Google AI.
AI Agents Are Becoming the New Customer Interface: What Changes in Marketing, SEO and Web Development?
AI agents no longer simply find information. They compare, recommend and take action. Learn how to prepare your website, data, content and analytics.
How to Become a Source in ChatGPT and Google AI Answers: A Practical AI Citability Audit
A practical AI citability audit explaining how to help ChatGPT, Google AI and other systems discover, understand and reference your company's content.
Google Ads AI Max in 2026: What Changes for Businesses and What to Check Before Switching
Google is expanding AI Max and reshaping Search campaign automation. Here is what businesses should audit before giving the system greater control over queries, ads and landing pages.
How to Measure Brand Visibility in AI Search: A Google Search Console and GA4 Guide
A practical guide to tracking brand visibility in AI search with Google Search Console and GA4, identifying AI-driven traffic and building a monthly report that shows real business outcomes.
Does your company need a rebrand, and how can it preserve recognition?
Does your company need a full rebrand, a refresh or better brand governance? Use this practical decision, rollout and measurement framework.
How much does website development cost in Latvia in 2026?
Website development prices in Latvia in 2026, from simple websites to custom web platforms. Learn what affects the cost and how to compare proposals.
How Much Does Logo Design Cost in Latvia in 2026?
Logo design prices in Latvia in 2026, from a basic mark to a complete visual identity. Learn what affects cost and what the client should receive.
Why does AI make brands look the same, and how can you preserve a recognisable identity?
Why does AI-generated content look alike, and how can brands remain recognisable? A practical framework for identity, prompts and human review.
One Brand or Several? How to Build Brand Architecture for a Growing Company
A practical guide for growing companies: when to launch a product under the existing brand, when to create a separate one, and what portfolio complexity really costs.
AI SEO, GEO and AEO: what actually works?
Understand SEO, AEO and GEO, which activities genuinely influence visibility in ChatGPT and Google AI, and how to distinguish strategy from a new marketing label.
How to Measure Brand Visibility in ChatGPT and Google AI
A practical AI-visibility measurement system covering prompts, citation rate, mention rate, share of answer, factual accuracy, referrals and conversions.
How to Redesign a Website Without Losing SEO, Traffic or Leads
A practical redesign and SEO migration protocol covering URL inventory, 301 mapping, content preservation, launch testing and the first 30 days of monitoring.
Why Your Professional B2B Website Does Not Generate Qualified Leads
Why polished B2B design fails to create pipeline, and how to rebuild a site around buying groups, evidence, risk reduction and measurable revenue.
What is a semantic core and why is it the foundation of SEO?
Learn what a semantic core is, how keyword groups are built, and why they shape your website structure, content strategy, and long-term SEO performance.
Google Search Console: 5 things to check every week
A practical Google Search Console guide - 5 sections to check regularly so you spot SEO issues in time and track your progress.
Core Web Vitals in plain language: what they are and why they affect SEO
Core Web Vitals without the technical jargon: what they are, why Google measures them and how to know whether your site passes.
What is a technical SEO audit and what does it reveal?
A technical SEO audit explained simply: what we check, why it's the first step and what happens with the issues we find.
Why isn't my website in Google? 7 reasons and how to check them yourself
Website not showing up in Google search? Here are 7 common reasons and how to check each of them yourself before calling an SEO agency.
SEO pricing in Latvia 2026: what really affects the cost and why the cheapest offer often turns out to be the most expensive
How much SEO services cost in Latvia: price ranges, what drives the cost and how to recognise an offer that won't deliver results.
WordPress, Webflow or custom development: which approach to choose for your company website
We compare WordPress, Webflow and custom development - costs, flexibility and performance. Which approach to choose for your website.
Website development in Latvia 2026: a complete guide for businesses
Everything about website development in Latvia: formats, process, SEO fundamentals and common mistakes. A practical guide before you start the project.
Google Ads in Latvia 2026: a complete guide for businesses
How Google Ads works in Latvia: campaign types, Google Ads vs SEO, common mistakes, and how to tell if your ads actually work.
Google Ads pricing in Latvia: what shapes your budget and cost per click
How much Google Ads costs in Latvia: the minimum budget, cost per click, and what shapes it. A practical explanation without heavy jargon.
Google Ads vs Meta Ads - which one is right for your business?
Compare Google Ads and Meta Ads by goals, budget, audience targeting and expected ROI to make the right choice.
Why do visitors leave your website in 30 seconds? 5 UX mistakes
Discover the UX and design mistakes that drive visitors away and reduce your website conversion rate.
Why your website isn't bringing in customers - and how to fix it
Discover the most common reasons websites fail to generate leads and what you can do to improve conversions.
Why your Google Ads aren't delivering - 7 most common mistakes in Latvian companies
Learn the most common Google Ads mistakes that prevent businesses from generating leads and sales.
AI marketing in Latvia 2026: how artificial intelligence is changing how customers find your business
Explore the biggest AI marketing trends shaping SEO, paid advertising and content strategies in 2026.
How to know if your website is ready for paid ads
Before investing in Google Ads, make sure your website is ready to convert visitors into leads. Here are 10 essential checks.
Practical resources
Prompts, checklists, templates and tools you can apply immediately - separate from the articles.
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