Services / SEO optimization

SEO optimization for businesses
in Latvia

Technical SEO, content and site structure to help customers find your business through organic search.

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Juice Digital Agency is an SEO agency in Riga. We help businesses develop organic visibility in Latvia and international markets. We bring technical SEO, keyword research, site structure, content and internal links together in a plan aligned with your business goals.

We start by reviewing your goals, search demand, competitors and the state of your website. A technical SEO audit identifies issues and helps prioritise the work. Keyword research and a keyword map connect customer searches with specific pages. We then agree the scope of implementation and content work.

In Google Search Console, we review impressions, clicks and average positions by query and page. Enquiries and conversions are assessed in GA4 and any available lead tracking system. We compare equivalent periods and distinguish markets, devices and branded searches. Pricing depends on the website's starting point, competition and scope of work; our article on SEO costs in Latvia explains these factors.

For businesses interested in AI-generated answers, we separately cover measuring brand visibility in AI search, an AI citability audit and why a business may not appear in ChatGPT and Google AI answers.

Ways to work together

An SEO audit or ongoing optimisation?

The scope of SEO work depends on your website and business goals. Start with a standalone audit or agree a programme of ongoing work on your priority pages.

Technical SEO audit

We review indexing, technical performance and site structure. You receive a report of the issues found, with recommendations prioritised for implementation.

Suitable when you need an independent assessment and your team or Juice will implement the changes.

Request an SEO audit

SEO strategy and ongoing optimisation

Following an initial review, we agree on priority pages, technical improvements and content work. We regularly review the work completed and its results.

Suitable for developing organic customer acquisition when you can make changes to your website.

Discuss ongoing SEO

We agree the scope and price after the initial review.

What affects the cost of SEO?
Our website's SEO

Juice example: 60% more clicks from Latvia

Google Search Console: 115 to 184 clicks. 3–30 August versus 31 August–27 September 2026. Web, Latvia, all devices.

Read the SEO case study
Projects

Our projects - results that perform in market

Delivered across industries - each project focused on business goals, user experience and measurable return.

Experience, projects and results

Numbers reflecting our experience in digital marketing and project delivery for businesses.

Over 8 years of experience in digital marketing, design and web development for companies across industries.

8+
Years in market

Websites, brands, campaigns and digital products - each tailored to the client's business goals and audience.

100+
Delivered projects

Experience working with startups, mid-market companies and international brands in Latvia, Europe and worldwide.

40+
Clients and partners
Our process / SEO optimization

How we work

Clear process - from briefing to delivery. No surprises, consistent communication at every step.

01.

Audit and baseline review

We review technical performance, indexing and current visibility. We discuss business goals, examine competitor pages and identify priority issues.

02.

Keyword research and mapping

We analyse demand and search intent, grouping queries around your services, products and customers' needs.

03.

Strategy and page structure

We map query groups to existing or required pages, then agree priorities, internal links and a content plan.

04.

Technical improvements

We implement agreed fixes to indexing, performance and metadata. We check canonicals, language alternatives and structured data where needed.

05.

Content development

We improve priority pages and develop new material under the agreed plan. We use company facts and subject expertise, linking relevant articles to services.

06.

Results and next priorities

We assess visibility, clicks and enquiries over comparable periods. We record implemented changes and use the data to refine the next stage of work.

What's included / Who it's for

What you get

Clear scope of what the service includes and who it fits best - so you can quickly tell whether it matches your project's needs.

What's included

  • Technical SEO audit and a prioritised implementation plan
  • Keyword research and a map of relevant searches
  • Competitor and search intent analysis
  • Page structure and keyword-to-URL mapping
  • Optimisation of titles, descriptions, headings and page content
  • Structured data where it accurately reflects the page content
  • Internal links between related services and articles
  • Content briefs and copy for priority pages
  • Development of relevant external mentions and links
  • Monitoring in Google Search Console and analytics tools
  • Monthly priorities, completed work and results
  • The exact scope is agreed after reviewing the website and business goals

Who it's for

  • B2B companies with long, expensive sales cycles
  • E-commerce competing with large players
  • Service businesses with a local audience in Latvia
  • International projects entering the Baltic market
FAQ

Frequently asked questions

SEO optimization is the process of improving a website's visibility in Google search through technical SEO, content optimization, keyword research and site structure improvements.

SEO is a long-term process. Depending on competition, industry and site condition, first results often become visible within a few months.

SEO helps businesses increase organic traffic, reduce dependence on paid advertising and improve visibility in Google search.

Technical SEO includes indexing, Core Web Vitals, loading speed, structured data, URL structure and other technical elements that affect SEO results.

Yes. Keyword analysis and semantic core creation are among the most important parts of the SEO process.

SEO can help build a more stable organic client flow and reduce dependence on paid traffic channels in the long term.

Yes. We offer SEO services to companies in Latvia and internationally - from technical SEO and audits to content strategy and long-term organic growth.

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