Services / Content marketing

Content marketing
content that sells and ranks

Content isn't about publishing. It's about the right person finding the right answer at the right moment.

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Content marketing isn't about “publishing more often”. It's a system where every article, video or post answers a specific customer question at a specific stage of the buying cycle - from “I don't yet know I have a problem” to “I'm choosing between two vendors”. We work with the Latvian market (lv) and international audiences (en, ru) using Semrush, Ahrefs, Google Search Console and our own editorial methodology.

Every piece starts with keyword research and search intent analysis - what people actually search for, what their intent is (informational, comparative, commercial), and where competitors have gaps. Only then - topic clusters, content calendar and editorial brief. We write together with industry experts rather than generating generic AI copy - Google's E-E-A-T signals, which today decide rankings, require real expertise, not rephrased Wikipedia paragraphs. Content marketing pairs naturally with our SEO service - SEO decides what to write about, content writes it. Before planning, it helps to run a 30-minute content audit.

We measure results through business metrics, not publication counts. Organic traffic by page, time on page, scroll depth, lead form conversions, GA4 assisted conversions - all consolidated in one monthly report. Our principle: better 4 articles a month that generate leads for 2 years than 20 articles that vanish onto page 3 within a week.

Projects

Our projects - results that perform in market

Delivered across industries - each project focused on business goals, user experience and measurable return.

Experience, projects and results

Numbers reflecting our experience in digital marketing and project delivery for businesses.

Over 8 years of experience in digital marketing, design and web development for companies across industries.

8+
Years in market

Websites, brands, campaigns and digital products - each tailored to the client's business goals and audience.

100+
Delivered projects

Experience working with startups, mid-market companies and international brands in Latvia, Europe and worldwide.

40+
Clients and partners
Our process / Content marketing

How we work

Clear process - from briefing to delivery. No surprises, consistent communication at every step.

01.

Strategy

We define audiences, buying cycle stages, topic clusters, semantic core and KPIs - organic traffic, leads, engagement. We analyze competitor content and find gaps where we can rank faster.

02.

Plan

We build a content calendar 1-3 months ahead with specific titles, formats (long SEO article, comparison, case study, video, LinkedIn post), keywords and internal link structure. Every piece gets an editorial brief with search intent, target audience and CTA.

03.

Execution

Writing alongside an industry expert, proofreading and editorial polish, on-page SEO (title, meta, H structure, internal links, JSON-LD), visuals and video, publishing and distribution across social and email channels.

04.

Measurement

Monthly report on Search Console + GA4 data: positions, clicks, traffic by page, conversions, assisted conversions. We analyze which topics work and replan the calendar - doubling down on what delivers, cutting what doesn't.

What's included / Who it's for

What you get

Clear scope of what the service includes and who it fits best - so you can quickly tell whether it matches your project's needs.

What's included

  • Content strategy: topics, calendar, formats
  • SEO articles for blog (LV, RU, EN)
  • Social media content: Instagram, LinkedIn, Facebook
  • Video scripts and production
  • Email newsletters
  • Measurement: traffic, engagement, conversions

Who it's for

  • Companies needing long-term organic traffic
  • B2B selling expertise
  • Personal brand and thought leadership
  • E-commerce that needs to educate buyers
FAQ

Frequently asked questions

Retainer from €890/mo (4 SEO articles + social content). Full content strategy with video and email marketing - from €1,900/mo. One-off SEO article - from €190. Exact quote after a discovery call and topic-scope assessment.

Standard retainer: 4-8 SEO articles per month (800-2,000 words each) + 12-20 social posts + 1 newsletter. We adapt the volume to niche competition - in a competitive niche 4 strong articles beat 8 mediocre ones.

The SEO service focuses on technical optimization, keywords, link building and ranking existing pages. Content marketing is the engine that produces NEW content - articles, videos, emails - that SEO then works with. In practice they run together: SEO decides WHAT to write about, content marketing writes it.

Yes. Our editorial team works in Latvian, Russian and English - not machine translation, but a separate version per language with localized keyword research. For the Latvian market the lv+ru combo often adds +40-60% traffic compared to lv alone.

We track organic traffic by page, lead form conversions, GA4 assisted conversions (when an article is one of the touches before a purchase) and pipeline value from content-sourced leads. First signals - within 2-3 months (positions, traffic), business impact - within 4-6 months.

Recommended - 6 months, because content marketing starts producing compounding results from month 3 and full impact from months 6-9. We also offer a 3-month pilot retainer with the option to review and extend. One-off articles or landing page copywriting - available without a retainer.

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