PROJECTS / DRIVE
DRIVE: Digital Identity and UI/UX Design
Juice Digital Agency developed a digital identity and website design concept for DRIVE. We brought together product presentation, internal pages and mobile layouts to show how engineering expertise could translate into a clear, contemporary digital experience.
Precision. Made visible.
This is an independent design concept by Juice Digital Agency, not a commissioned or launched DRIVE website. Selected product, clinical and exhibition scenes are AI-generated visualisations. Interface copy and product representations are illustrative; no clinical outcomes, integrations or business performance results are claimed.
- Client
- DRIVE
- Industry
- Medical technology and X-ray imaging systems
- Project scope
- Independent design concept
Making engineering excellence visible
Medical imaging equipment is complex. Its digital presentation needs to help people understand the product, evaluate its relevance and find the right next step. The concept combines expressive product imagery with structured information, giving both the equipment and the people behind it a stronger presence.
The challenge
The website needs to serve different audiences: clinicians exploring applications, procurement teams comparing equipment and technical specialists reviewing configurations. Each requires a different level of detail. Our task was to develop a visual language and page structure that could support these journeys across desktop and mobile.
The idea: Precision. Made visible.
Precision became the guiding principle. Graphite backgrounds, bright product imagery, restrained blue accents and clear typography create the visual foundation. A fine orbital line extends the character of the existing DRIVE logo into a recognisable graphic element. Dark product sections alternate with light information areas, guiding visitors from a first impression to a closer examination.
Website visual identity
We retained the existing logo and developed its digital expression through colour, typography, composition, image direction and interface styling. The resulting visual system connects the homepage, internal pages and supporting communications. The existing DRIVE logo was not designed by Juice Digital Agency.
Product pages and information architecture
The homepage introduces the product range and key applications. The catalogue organises equipment by need, while product pages bring together an overview, features, technical parameters and configuration enquiries. Information unfolds progressively, helping visitors move from exploration to a more detailed evaluation.
From interest to enquiry
We designed a guided product finder to help visitors identify a relevant equipment category. The proposed enquiry flow carries that context into the contact stage, creating a more focused starting point for a conversation. These screens illustrate the intended experience rather than a validated sales outcome.
Internal pages
Company, project, journal and contact pages create space for engineering expertise, installation stories, product developments and the people behind the equipment. Editorial and project layouts show how these subjects could be presented consistently within the website.
Responsive design
We adapted the layouts for mobile, reconsidering the hierarchy, image crops, navigation and forms for smaller screens. Product information remains prominent, with clear next actions throughout the journey. Mobile mockups show the homepage, catalogue, product, company, journal, product finder and enquiry screens.
Beyond the website
We extended the visual direction into LinkedIn layouts, social content and a motion storyboard. Conceptual exhibition imagery explores how the same identity could work in a physical environment. Product details, clinical scenes and conversations add a human dimension to the presentation.
What we designed
- Digital art direction and website visual identity
- Homepage, catalogue and product page concepts
- Company, project, journal and contact layouts
- Product selection and enquiry scenarios
- Responsive desktop and mobile designs
- LinkedIn and social content concepts
- Motion storyboard and supporting visualisations
This work includes: website development, UI/UX design.
The result
The project brings together a digital visual identity, coordinated desktop and mobile page designs, and supporting communication concepts. It establishes a direction for presenting complex medical equipment: expressive enough to build recognition, structured enough to support evaluation and consistent across formats.
Let’s make your expertise visible
Looking to translate a complex product into a clear digital experience? Talk to Juice Digital Agency about digital identity, UI/UX and website design.
