From an outdated brand to a cohesive digital identity
Brand strategy, visual identity, a multilingual website and performance marketing - a full-scale transformation for a European logistics company with over 13 years of industry experience.
Discuss your project- Date
- 2024-2025
- Timeline
- 3 months
- Website
- elselogistics.com
A complete brand transformation, including a new logo, visual identity and branded assets designed to match the company's scale and ambitions.
A corporate website available in Latvian, English, German and Russian, built specifically for the European B2B market.
Google Ads, GA4 and Meta Ads fully configured to generate qualified B2B leads across Europe.
About the client
Else Logistics is a Latvian logistics company with more than 13 years of experience in freight transportation across Europe. Today, the company operates a fleet of over 120 vehicles, maintains a 98% on-time delivery rate and has successfully completed more than 100,000 shipments.
The challenge
A brand that no longer reflected the business
Over the years, Else Logistics had grown into a strong player in the European logistics market. Its brand, however, had remained virtually unchanged. The outdated logo, inconsistent visual identity and lack of a clear brand strategy created a growing disconnect between the company's capabilities and how it was perceived.
Our approach
A four-stage transformation
We refined the company's positioning, defined its core values and developed a new visual language. After exploring multiple creative directions, we built a complete brand identity system.
The new identity was implemented across every customer touchpoint - from business cards to the company's commercial vehicle fleet.
We designed and developed a multilingual website tailored for B2B decision-makers, complete with lead generation tools and a solid foundation for SEO and future e-commerce integration.
We developed the keyword strategy, configured Google Ads with GA4 tracking and launched Meta advertising campaigns focused on attracting B2B clients across Europe.
Brand identity
A new logo. One consistent brand language.
The three arrows represent movement, speed and continuous progress. Combined with a bold black-and-orange colour palette, the new identity creates a distinctive and consistent brand experience across every touchpoint - from the app icon to the company's fleet.
Logo · Packaging · Business cards · Safety helmets
Web development
A multilingual website designed for B2B
The website was designed in four languages with a clear focus on B2B users. Every page, interaction and navigation flow was structured around the needs of companies searching for a reliable logistics partner across Europe.
Homepage · Key benefits · Statistics · Timeline · How it works
Project scope
- 01Brand strategy
- 02Logo & visual identity design
- 03Corporate branding & marketing assets
- 04Vehicle branding
- 05Multilingual UI/UX design
- 06Website development in four languages (LV / EN / DE / RU)
- 07Lead generation forms & e-commerce preparation
- 08SEO keyword strategy
- 09Google Ads & GA4 setup
- 10Meta advertising campaigns
Expert insight
Nina
Head of Design
Successful rebranding goes far beyond creating a new logo. Every customer touchpoint should speak the same visual language - from a business card to a branded vehicle. That was our goal for Else Logistics. The result isn't simply a refreshed visual identity, but a cohesive brand system that communicates consistency, professionalism and trust at every level.
The result
A brand ready for its next stage of growth
Else Logistics gained far more than a new logo and website. The project delivered a complete brand ecosystem - a clear positioning strategy, a unified visual identity, a multilingual corporate website and a performance-driven marketing infrastructure. Today, the brand reflects the true scale of the business and is ready to support its continued growth across the European market.
This work includes: rebranding, multilingual website.
