Else Logistics: from an outdated brand to a complete digital business package
Client
Else Logistics
Industry
Transport & Logistics
Market
Latvia / Europe
Year
2024 - 2025
About the company
13 years in express delivery
Else Logistics is a Latvian company with over 13 years of experience. Their visual language and positioning had not changed in all that time - and a gap opened between who the company really is and how it looks.
years on the market
vehicles in the fleet
on-time deliveries
successful shipments
The Challenge
An outdated brand that no longer matched the scale
In 13 years the company grew into a serious player on the European market. The visual language and positioning had not moved.
The task: refresh the identity, build the positioning and package the business so that the outside matches the inside.
Before / after
Old logoHow the company looked before the rebrand.
New websiteThe new brand in action - the home page on elselogistics.com.
Process
Four screens, one brand story
Home - offer and positioning
The first screen states the positioning right away: express logistics with a 100% cargo safety guarantee. Black-and-orange palette, signature chevrons and real fleet photography - the brand works from the first second.
Services - the product offer
The services screen lays out the core of the business: express delivery with full material responsibility. Structure and tone are tuned for a B2B audience ready to make a decision.
About - trust and scale
The about page closes the trust question: 10+ years on the market, an in-house fleet, real photos of the team and vehicles. No stock imagery - only the actual business.
Contact - path to the deal
The contact screen is built as a conversion tool: 24/7 phone, brief form, office address and a map. Minimum fields - maximum speed into the funnel.
Result
A coherent brand, ready to grow
Else Logistics now has a complete system: clear positioning, a single visual language across the website and Instagram, a multilingual platform and a working advertising infrastructure.
Brand strategy and philosophy
Logo and visual identity
Corporate identity
Vehicle wrapping
Multi-language website UI/UX
Web development in 4 languages
Contact form, e-commerce base
Keyword research
Google Ads + GA4
Targeted Meta advertising
