Building the digital identity of one of Europe's Top 50 Pizzerias
We developed a communication strategy, visual style and content for O Sole Mio - a young Neapolitan pizzeria in the heart of Riga. Our task was to bring the atmosphere of real Italy into the digital space and make social media a natural extension of the restaurant's daily life.
Start a project- CLIENT
- O Sole Mio
- INDUSTRY
- Restaurant / Neapolitan Pizzeria
- WEBSITE
- osolemio.lv
A digital communication system that reflected the atmosphere of a real Neapolitan pizzeria.
Photography, video, motion graphics and everyday storytelling that kept the brand active beyond its physical location.
From a single pizzeria to four locations - later recognised among Europe's Top 50 Pizzerias.
About the client
Authentic Neapolitan pizza in the heart of Riga
O Sole Mio opened as a small family-run pizzeria with fewer than forty seats and one clear ambition - to bring authentic Naples to Riga. The kitchen was led by chef Alcide Langella, who relocated from Naples specifically to prepare traditional Neapolitan pizza using authentic techniques and ingredients. From the very beginning, the restaurant focused on creating an experience that felt genuinely Italian rather than simply serving Italian food.
Challenge
Make people feel Italy before they walk through the door
When O Sole Mio approached us, the restaurant already had its logo and visual identity. What it lacked was a distinctive digital personality. Our challenge wasn't simply to manage social media - it was to build a communication style that reflected the warmth, authenticity and everyday atmosphere of an Italian neighbourhood pizzeria.
Approach
Bringing the restaurant to life beyond its walls
We didn't treat social media as a place for food photos. We created a digital extension of the restaurant. We showed the kitchen at work, introduced guests to the chef, told stories about Neapolitan traditions, filmed the cooking process, organised tastings and events, followed trends and adapted them to the brand's character. Every post helped maintain the feeling that the restaurant was alive, evolving and full of new stories every day.
Defined the brand's tone of voice, communication style and creative direction.
Produced photography, video, motion graphics and everyday visual storytelling.
Created consistent communication that kept customers connected with the restaurant every day.
Supported tastings, special events and seasonal campaigns that strengthened the relationship between the restaurant and its audience.
Digital communication
More than food photography
Our goal wasn't simply to showcase dishes - we wanted people to experience the atmosphere behind them: the people, the craftsmanship, the traditions, the emotions. Every publication became another reason to visit the restaurant - or come back again.
Content strategy
Building habits through everyday stories
Rather than focusing on promotions, we focused on moments: fresh pizzas coming out of the oven, the chef preparing dough, busy evenings, morning preparations, Italian hospitality. The restaurant became part of people's daily digital routine, not just another business account in their feed.
Brand experience
Extending the restaurant into the digital world
Every interaction was designed to reinforce the same feeling customers experienced when walking into O Sole Mio - warm, authentic, welcoming, simple. Just like a neighbourhood pizzeria somewhere in Naples.
Growing together
From one neighbourhood spot to a recognised brand
During our collaboration O Sole Mio expanded from a single neighbourhood pizzeria into a network of four locations and was later recognised among Europe's Top 50 Pizzerias.
Motion content
The everyday life of the restaurant, in motion
Short-form video brought the same warmth and craftsmanship to Reels and Stories - the kitchen, the oven, the people, in motion.
Recognition
Named among 50 Top Pizza Europe's Excellent Pizzerias
In its 50 Top Pizza Europe 2023 guide, the reviewers singled out chef Alcide Langella's traditional Neapolitan style - a thin, slightly raised crust and a dough that melts in the mouth - served in the atmosphere of a classic Italian trattoria, checkered tablecloths included. Classic variations like the Diavola and the Romana were called out as perfectly executed, alongside a warm, family-style service.
50 Top Pizza Europe 2023Excellent Pizzerias - view listing →
Expert Insight
Angelina
Head of SMM
Great restaurants aren't remembered only for their food. They're remembered for how they make people feel. Our role was to make sure that same feeling existed online every single day, long before guests ever sat down at a table.
Outcome
A digital brand that grew alongside the business
We helped O Sole Mio build a digital presence that reflected the authenticity of the restaurant and strengthened its relationship with the local community. As the business expanded from a single pizzeria to four locations, its digital communication evolved alongside it, helping establish O Sole Mio as one of the most recognised Neapolitan pizza brands in Latvia and, later, among Europe's Top 50 Pizzerias.
What we delivered
- 01Brand Communication Strategy
- 02Content Strategy
- 03Creative Direction
- 04Art Direction
- 05Photography
- 06Video Production
- 07Motion Graphics
- 08Social Media Communication
- 09Copywriting
- 10Community Management
- 11Event Promotion
- 12Restaurant Activations
- 13Seasonal Campaigns
- 14Digital Brand Development
- 15Ongoing Creative Support
This work includes: content marketing, advertising campaigns.
