O'Sole Mio: turnkey marketing - from opening day to Europe's Top-50 pizzerias
Full-stack marketing for a Neapolitan pizzeria in Riga: strategy, social, website, ads and offline. Top-50 pizzerias in Europe by 50 Top Pizza. 4 venues in 4 years.
Client
O'Sole Mio
Year
2022 - present
Industry
Restaurants / HoReCa
Market
Latvia / Riga / Jurmala
Services
Strategy · Branding · SMM · Photo/video · Web · Google Ads · Meta
01. A corner of Italy in the heart of Riga
O'Sole Mio is a Neapolitan pizzeria that opened in Riga in 2022. Behind the oven - Alcide, a chef from Naples with 25+ years of experience. The product was outstanding from day one. The job: make sure all of Riga knew it.
02. A pizzeria exists, marketing doesn't
The client arrived with a name and an idea. No strategy, no positioning, no online presence. Everything had to be built from scratch - fast, because doors were already opening.
03. Turnkey marketing - four years without a pause
Positioning & strategy
We landed the positioning: 'a corner of Italy in the heart of Riga'. Not just a pizzeria - a place where you feel part of a big Italian family. All communication was built around that idea.
Social, photo & video
We ran the social channels end to end. Visual style, regular shoots, layouts and banners - all around the feeling of a real Italian place you want to come back to. 6,500 followers in three years.
Site & reservations
A site with integrated online booking. Spot it on social → land on the site → book a table. No detours.
Google & Meta ads
Always-on Google Ads and Meta campaigns. Targeting, retargeting, seasonal pushes and events. Over three years - 10,000+ enquiries via digital channels.
Menu design, events & offline
Alongside digital, full offline support. Menus, brand materials, organising and promoting events. Every event becomes a content moment.
→ Result - Europe's Top-50 pizzas and four venues in four years
In 2023 O'Sole Mio entered the 50 Top Pizza Europe ranking - from a new pizzeria with no audience to a recognised spot on Europe's pizza map in under a year. Today O'Sole Mio has 4 venues - three in Riga, one in Jurmala. 10,000+ digital enquiries. 6,500 followers. And we're still working together.
What was included
- 01Marketing strategy and positioning
- 02Social media management
- 03Photo shoots and video production
- 04Content visual style
- 05Menu, layout and banner design
- 06Website with reservations
- 07Google Ads and Meta campaigns
- 08Event production and promotion
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