InMall: building a PropTech product from scratch - from an idea to a working CRM
Identity, website and a CRM system for managing shopping malls: utility billing, camera API integrations, traffic analytics and a tenant portal. 5.0 on TrustPilot, clients in multiple countries.
Client
InMall
Year
2023 - 2025
Industry
PropTech / SaaS
Market
Latvia / Europe / Global
Services
Branding · Identity · UI/UX · Web · Product development
01. A problem nobody was solving
Shopping malls around the world manage dozens - sometimes hundreds - of tenants via email, Excel and scattered tools. No single product combined tenant communication, utility billing, footfall analytics and reporting. InMall arrived with the idea to fix it, with no code yet written.
02. What we built from scratch
End to end: from concept and product logic to identity, website and the system itself. Nothing existed - no architecture, no design, no calculation models.
Product logic & architecture
Before any code or screens, we defined the core scenarios - how a mall manager interacts with tenants, how invoices are issued, how footfall is tracked. The full system architecture grew from that.
Utility billing math
One of the hardest modules. A math model distributes costs across tenants based on area, contract type and meter readings. What used to be done by hand in spreadsheets now runs automatically.
Camera integration & footfall analytics
API integration with surveillance systems and people counters. The system collects footfall data in real time, builds analytics and displays them on a dashboard. Managers see traffic for every zone.
Push notifications & tenant comms
Tenants receive notifications about invoices, documents and tasks inside the system. No more lost emails and follow-up calls.
Identity & website
In parallel we built the InMall identity - logo, system, visual language suited to an international PropTech product. A marketing site in three languages with features, pricing, blog and a demo form.
→ Result - a product used by shopping malls worldwide
InMall launched and went international. Clients include Vienna Mall, Maxima, Narvesen, Rimi and others. 5.0 on TrustPilot. The product was featured at MAPIC 2024 and BREL Forum 2024 and 2025. From a napkin idea to a working PropTech product with clients across multiple countries.
What was included
- 01Product strategy and system logic
- 02Utility-billing math model
- 03Camera and counter API integration
- 04Real-time footfall analytics
- 05Push notifications and tenant portal
- 06KPI dashboard for managers
- 07Full product UI/UX
- 08Brand identity
- 09Marketing site in three languages
Want the same
kind of result?
Tell us about the task - we'll come back with a plan in 24h.
