Redesigning the VC4 Website: A Better Digital Experience for Patients
UX research, information architecture and a fully responsive website redesign for one of Latvia's largest private healthcare networks.
Start Your Project- Project Date
- August 2025
- Timeline
- 3 Weeks
- Website
- www.vc4.lv
Organic website traffic grew significantly following the launch of the new website.
More patients began booking appointments directly through the website.
A seamless user experience across desktop, tablet and mobile.
About the Client
Veselības centrs 4 is one of Latvia's largest private healthcare networks, bringing together more than 30 medical specialties within a single ecosystem. Its services range from primary care and diagnostics to rehabilitation, aesthetic medicine and the Anti-Aging Institute.
The Challenge
A Website That No Longer Served Patients
The previous VC4 website struggled to meet modern user expectations. It wasn't fully optimised for mobile devices, while its navigation made it difficult for patients to find the right doctor or medical service. As a result, visitors left the website before completing an appointment.
Our Approach
From User Research to a Better Digital Experience
Rather than starting with visual design, we began with research. By analysing user behaviour, we identified where visitors became confused, which pages they ignored and at which stage they abandoned the booking journey.
After exploring multiple design directions, we created a clear and intuitive experience where every step—from choosing a specialty to booking an appointment—became faster, simpler and more predictable.
Project Scope
- 01UX Research & User Behaviour Analysis
- 02Information Architecture Design
- 03UI Concept Development
- 04Complete Website Interface Redesign
- 05Responsive Design Across All Devices
- 06Optimisation of the Patient Journey to Online Booking
The Redesign
Cleaner Navigation. Faster Access to Care.
The new homepage became a clear starting point, helping patients quickly find the right doctor, medical service or online booking in just a few seconds.
Key Screens
108 Specialists. One Intuitive Search Experience.
The doctors directory was one of the most complex parts of the project. We redesigned it with smart filters by clinic, specialty and alphabetical search, allowing patients to find the right specialist and book an appointment in just a few clicks.
Specialist directory and detailed doctor profile featuring experience, qualifications and appointment schedule.
Online Booking
Booking an Appointment Without Calls or Unnecessary Steps
One of the project's primary goals was to reduce the distance between "I need a doctor" and "Appointment confirmed." The redesigned booking experience allows patients to quickly find the nearest available appointment by filtering results by city, specialty or medical service.
Online booking system with calendar, availability and specialist selection.
Expert Insight
Alex
UI/UX Designer
In healthcare, patients often make their decision before they ever walk into a clinic. A website is the first interaction with a healthcare provider, and first impressions matter. If that experience feels confusing or frustrating, patients simply move on. For VC4, we redesigned that first interaction into one that inspires confidence from the very first click.
The Result
From an Information Resource to a Patient Acquisition Platform
Following the launch of the redesigned website, VC4 saw a significant increase in organic traffic alongside steady growth in online appointment bookings. Clear navigation, improved information architecture and a more intuitive user journey removed the biggest barriers between patients and healthcare services. The website evolved from a source of information into an effective patient acquisition platform.
This work includes: UX/UI redesign, website development.
